McDonald's brand recognition is a fundamental source of differentiation, while the rigorous standardization of processes allows it to lower costs. Thus, McDonalds is a classic example of the focused differentiation strategy.

Question

Quizplus · Accepted Answer

McDonald's is an example of a cost leadership strategy, not focused differentiation, as it emphasizes low-cost operations and broad market appeal rather than targeting a narrow market segment with unique offerings.

McDonald's Brand Recognition Is a Fundamental Source of Differentiation, While