Which of the following terms describes a pricing strategy in which a new product's initial price is set relatively low in order to gain a large market share?
A) Penetration pricing.
B) Price skimming.
C) Customer pricing.
D) Designed pricing.
E) Market-share pricing.

Question

Quizplus · Accepted Answer

Penetration pricing is a strategy where a new product is priced lower than competitors to quickly gain market share. This approach is used to attract a large number of customers and generate word-of-mouth promotion.

Which of the Following Terms Describes a Pricing Strategy in Which