Starbuck's determined that all of the following customer needs were important EXCEPT
A) fast service.
B) the experience associated with drinking coffee, not just the coffee.
C) the actual product of service (e.g., a cup of coffee), not the experience.
D) allowing customer to design their own drinks.

Question

Quizplus · Accepted Answer

Starbucks' focus on customer experience and customization suggests that they would not prioritize the actual product or service (e.g. a cup of coffee) over the experience.

Starbuck's Determined That All of the Following Customer Needs Were