To provide a sustainable competitive advantage, a capability must satisfy all of the following criteria EXCEPT:
A) be technologically innovative.
B) be hard for competing firms to duplicate.
C) be without good substitutes.
D) be valuable to customers.

Question

Quizplus · Accepted Answer

While technological innovation can definitely contribute to a competitive advantage, it is not necessary for a capability to be considered sustainable. There may be other ways to achieve a competitive advantage, such as through superior customer service or a unique business model. Therefore, choice A is the correct answer as it is the only option that does not need to be met for a capability to provide a sustainable competitive advantage.

To Provide a Sustainable Competitive Advantage, a Capability Must Satisfy