SCENARIO 1-3
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-3, if a customer survey questionnaire is included in all the Blu-ray
Players made and sold by the company over the past 12 months, this method of collecting data
Will most like suffer from
A) nonresponse error.
B) measurement error.
C) coverage error.
D) nonprobability sampling.

Question

Quizplus · Accepted Answer

Including a survey in all products may lead to nonresponse error, as not all customers will return the survey, resulting in a biased sample.

SCENARIO 1-3 The Manager of the Customer Service Division of a Major