Determine whether the data described are qualitative or quantitative and give their level of measurement. If the data are quantitative, state whether they are continuous or discrete.
-Preference ratings: as in "Rate the item of most importance to you a 5 and that of least importance a 1"
A)Qualitative, ordinal
B)Qualitative, nominal
C)Quantitative, ordinal, discrete
D)Quantitative, ordinal

Question

Quizplus · Accepted Answer

Preference ratings are qualitative data because they describe a quality or characteristic of an item. They are ordinal data because they can be ranked in order of importance, but the differences between the ranks are not necessarily equal.

Determine Whether the Data Described Are Qualitative or Quantitative and Give