The administration of a large university is interested in learning about the types of wellness Programs that would interest its employees.Suppose that the university randomly selects a School (e.g., the Business School) and surveys all of the individuals (administration, faculty, Professional staff, clerical and maintenance) who work in that school.This sampling plan is Called
A)Simple Random Sampling
B)Stratified Sampling
C)Cluster Sampling
D)Systematic Sampling
E)Convenience Sampling

Question

Quizplus · Accepted Answer

This is an example of cluster sampling because the university is selecting entire groups (or "clusters")—in this case, a school within the university—and surveying everyone within the selected group. Cluster sampling involves selecting entire segments to represent the population, rather than individuals from within each segment.

The Administration of a Large University Is Interested in Learning