SCENARIO 1-3
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-3, the manager decides to ask a sample of customers, who have bought a Blu-ray player made by the company and filed a complaint over the past year, to fill in a survey
About whether they are satisfied with the product. This method will most likely suffer from
A) nonresponse error.
B) measurement error.
C) coverage error.
D) non-probability sampling.

Question

Quizplus · Accepted Answer

The method will likely suffer from coverage error because it only includes customers who have filed a complaint, which does not represent the entire population of Blu-ray player purchasers.

SCENARIO 1-3 The Manager of the Customer Service Division of a Major