Studies predict that in the next 3 to 5 years,most successful businesses will be utilizing social media to communicate with customers,if they are not already engaging with customers in this way.An important strategy for consideration is: Successfully implementing social media will ________.
A)provide a well-defined purpose for the customer.
B)mostly serve as an outlet for sales promotion,for example the distribution of coupons and deals.
C)provide one-way communication: from the business to the customer.
D)be socially conscious.It will inform customers of the social changes that surround them.

Question

Quizplus · Accepted Answer

Successfully implementing social media will provide a well-defined purpose for the customer. Social media can help businesses create a community around their brand, provide useful information, address customer questions and concerns, and offer a platform for engagement and conversation. It is not just about sales promotion or one-way communication, but rather about building relationships with customers and providing value to them. Being socially conscious may be a part of a business's social media strategy, but it is not the primary purpose.

Studies Predict That in the Next 3 to 5 Years,most