In evaluating the performance of salespersons, the salesperson with the highest level of sales dollars should be evaluated as the best performer.

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Evaluating sales performance solely on sales dollars can be misleading as it doesn't account for factors like profitability, customer satisfaction, sales territory potential, or the difficulty of sales made. A comprehensive evaluation should consider multiple metrics to accurately assess a salesperson's performance.

In Evaluating the Performance of Salespersons, the Salesperson with the Highest