The study of how people vary their language in different conversational situations is called "speech acts."

Name: The study of how people vary their language in different conversational situations is called "speech acts."
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The study of how people vary their language in different conversational situations is called "sociolinguistics." "Speech acts" refers to the functional analysis of language, focusing on what an utterance accomplishes (e.g., requesting, apologizing, thanking).

The Study of How People Vary Their Language in Different