The two new-product pricing strategies most often used by marketers are:
A)value pricing and cost-plus pricing
B)targeted return pricing and profit maximization pricing
C)psychological pricing and physiological pricing
D)price skimming and penetration pricing
E)price shaving and price grooming

Question

Quizplus · Accepted Answer

Price skimming involves setting a high price before other competitors come into the market. Penetration pricing involves setting a low price to enter a competitive market and gain market share quickly.

The Two New-Product Pricing Strategies Most Often Used by Marketers