A basic form of market segmentation that uses such variables as age, education, and income is called:
A)benefit
B)demographic
C)psychographic
D)population
E)none of the above

Question

Quizplus · Accepted Answer

Demographic segmentation divides the market into segments based on variables like age, gender, income, education, and family size. It is one of the most common strategies for segmenting markets because demographic information is relatively easy to obtain and often correlates with consumers' needs and wants.

A Basic Form of Market Segmentation That Uses Such Variables