The _____ is a specific group of consumers toward which a firm directs its marketing efforts.
A)population sample
B)package market
C)demand group
D)target market
E)utility group

Question

Quizplus · Accepted Answer

The target market is the specific group of consumers a firm aims to reach with its marketing efforts, tailoring its products, services, and advertising to meet the needs and preferences of this group.

The _____ Is a Specific Group of Consumers Toward Which