_____ is the process in which a firm continuously collects and evaluates information about its external environment.
A)Marketing research
B)Secondary data collection
C)Environmental scanning
D)External monitoring
E)Relationship marketing

Question

Quizplus · Accepted Answer

Environmental scanning is the process where a firm continuously collects and evaluates information about its external environment to identify opportunities and threats.

_____ Is the Process in Which a Firm Continuously Collects