Pricing products below the normal markup or even below cost to attract customers is called bait pricing.

Question

Quizplus · Accepted Answer

This strategy is called "loss leader pricing," where products are sold at a loss or minimal profit to attract customers, hoping they will buy other items at normal prices. "Bait pricing" suggests offering products at low prices that are not actually available to lure customers, which is considered deceptive.

Pricing Products Below the Normal Markup or Even Below Cost