When the manufacturer of Dove soap introduced Dove moisturizing body wash, it was an example of the use of a line extension strategy.

Question

Quizplus · Accepted Answer

A line extension strategy involves introducing new products to an existing product line, often with variations in flavor, type, color, or size, to target a broader market segment. Dove's introduction of a moisturizing body wash expanded its existing soap product line to include new variations, fitting the definition of a line extension.

When the Manufacturer of Dove Soap Introduced Dove Moisturizing Body