In 2006, consumers held on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tested consumers to see who can hold on to the car the longest to win it.An article in USA Today about the winner of the competition is an example of which promotional activity?
A)personal selling
B)advertising
C)public relations
D)media handling
E)corporate relations

Question

Quizplus · Accepted Answer

The article in USA Today about the winner of the competition is an example of public relations, as it involves managing the spread of information between an individual or an organization and the public, often through media coverage, to create a favorable image.

In 2006, Consumers Held on to a 2007 Chevrolet Monte