Which of the following statements describes an advantage that personal selling has over other forms of promotion?
A)The sales message can be varied according to the motivations and interests of each prospect.
B)Personal selling can be directed only to qualified prospects.
C)Personal selling costs can be adjusted by controlling the size of the sales force.
D)Personal selling is considerably more effective at creating a satisfied customer than other forms of promotion.
E)All of the above statements describe how personal selling is superior to other forms of promotion.

Question

Quizplus · Accepted Answer

Each statement (A through D) highlights a unique advantage of personal selling over other promotional methods: customization of the sales message (A), targeting qualified prospects (B), adjustable costs (C), and higher effectiveness in customer satisfaction (D).

Which of the Following Statements Describes an Advantage That Personal