When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, "Join the cola dropouts." The purpose of this advertising campaign was most likely to:
A)retain loyal customers
B)act as reminder advertising
C)move the cola into the maturity stage of its product life cycle
D)get customers to try the new product
E)support a mass marketing strategy

Question

Quizplus · Accepted Answer

The slogan "Join the cola dropouts" was likely aimed at encouraging consumers to try something new and different from traditional cola products, thus the goal was to get customers to try the new product, Wink soda.

When Canada Dry First Introduced Wink Soda in the 1960s