Researchers in e-commerce design an experiment to determine what factors are most important to online consumers when completing a transaction via the Internet.Individuals perform tasks on a set of Web sites and record their impressions about various attributes.Which of the following would best describe the cases?
A)Participants
B)Respondents
C)Experimental Units
D)Transactions
E)Variables

Question

Quizplus · Accepted Answer

The cases in this context refer to the individuals who are performing tasks and recording their impressions, which are the participants in the experiment.

Researchers in E-Commerce Design an Experiment to Determine What Factors