Where firms experience definite needs to integrate their operations globally and also be responsive to local needs, a global-local strategy should be followed

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Quizplus · Accepted Answer

A global-local strategy, often referred to as a "glocal" strategy, is designed to allow firms to achieve global integration of their operations while also being responsive to local market needs and conditions, balancing global efficiencies with local effectiveness.

Where Firms Experience Definite Needs to Integrate Their Operations Globally