Creating brand personalities involves associating human-type characteristics such as excitement, competence and sophistication with brands

Name: Creating brand personalities involves associating human-type characteristics such as excitement, competence and sophistication with brands
Brand: Quizplus
Rating: 4.9 (36 reviews)

Question

Quizplus · Accepted Answer

Creating brand personalities involves the process of associating human-like traits, such as excitement, competence, and sophistication, with brands to make them more relatable and memorable to consumers.

Creating Brand Personalities Involves Associating Human-Type Characteristics Such as Excitement