The potential for localizing strategies is greatest for companies that:
A) Franchise their operations in foreign markets
B) Firms exporting into national markets
C) Companies making in-market investments
D) Operate in countries that are similar to the home market

Question

Quizplus · Accepted Answer

Localizing strategies are most effective for companies making in-market investments because they can tailor their operations, products, and marketing to better meet the specific needs and preferences of the local market.

The Potential for Localizing Strategies Is Greatest for Companies That