A local landlord with a reputation for failing to return security deposits at the end oa lease has been invited to present his viewpoint at a meeting othe local tenants' union. To everyone's surprise, the landlord accepts the invitation despite the fact that he will be facing an audience with a decidedly negative view ohis integrity. What factor will the landlord have to overcome ihis speech is to have any chance obeing persuasive?
A) low initial credibility
B) low generated credibility
C) low introductory credibility
D) low terminal credibility
E) low derived credibility

Question

Quizplus · Accepted Answer

Low initial credibility refers to the audience's perception of the speaker's trustworthiness or expertise before the presentation begins. Given the landlord's reputation, he starts with a disadvantage in convincing the audience.

A Local Landlord with a Reputation for Failing to Return