When you construct an audience-analysis questionnaire, open-ended questions are especially valuable because they usually generate clear, unambiguous responses.

Name: When you construct an audience-analysis questionnaire, open-ended questions are especially valuable because they usually generate clear, unambiguous responses.
Brand: Quizplus
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Quizplus · Accepted Answer

Open-ended questions allow for a wide range of responses, which can be rich in detail but may also be ambiguous and harder to quantify compared to closed-ended questions.

When You Construct an Audience-Analysis Questionnaire, Open-Ended Questions Are Especially