Face validity, with everything else being equal, is generally a more rigorous form of assessing validity than predictive validity.

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Face validity refers to the extent to which a test appears to measure what it's supposed to measure, based on a superficial assessment, while predictive validity involves the extent to which test scores accurately predict future performance on a related task, which is a more empirical and rigorous method of establishing validity.

Face Validity, with Everything Else Being Equal, Is Generally a More