One of the major causes of not achieving an alliance relationship development is __________.
A) insufficient customer size
B) insufficient management resources
C) disclosure by the supplier of the customer's proprietary information
D) the belief that an alliance partner is only as good as its last performance

Question

Quizplus · Accepted Answer

The belief that an alliance partner is only as good as its last performance can hinder relationship development, as it focuses on short-term results rather than building long-term trust and collaboration.

One of the Major Causes of Not Achieving an Alliance