A method of gathering data while the subjects of interest are in their natural environment, often unaware they are being watched, is known as ____ .
A)focus groups
B)experiments
C)direct observation
D)surveys

Question

Quizplus · Accepted Answer

Direct observation involves watching subjects in their natural environment without their awareness that they are being observed. This method is used to gather data in a way that is unobtrusive and does not influence the subjects' behavior.

A Method of Gathering Data While the Subjects of Interest