Psychological Reactance Theory explains that when you perceive a threat to your freedom to believe or behave as you wish, you are more likely to do what the persuasive message tells you to do.

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Psychological Reactance Theory actually suggests that when people perceive their freedom to choose or believe is being threatened, they are more likely to resist the persuasive message and do the opposite of what they are being told to do, as a way to reassert their freedom.

Psychological Reactance Theory Explains That When You Perceive a Threat