According to Aristotle, "a speaker's __________ may almost be called the most effective means of persuasion he possesses."
A) logos
B) pathos
C) ethos
D) mythos
E) telos

Question

Quizplus · Accepted Answer

Ethos refers to a speaker's credibility, trustworthiness, and moral character. If the audience perceives the speaker as honest, knowledgeable, and likeable, they are more likely to be convinced by the speaker's arguments. Therefore, Aristotle believed that ethos is the most effective means of persuasion a speaker possesses.

According to Aristotle, "A Speaker's __________ May Almost Be Called