The Unhappy Employee (Scenario)
Mariam is not happy in her current employment. Her job requires that she attempt to sell some products that she feels are inferior to other products in her product line. Mariam has a quota that requires that she sell both high- and low-quality products before she can receive her commission. In her opinion, the lower quality products are overpriced.
-Mariam can be expected to ________ the dissonance that she feels.
A) reduce
B) accept
C) reject
D) increase

Question

Quizplus · Accepted Answer

Mariam is likely to try to reduce the dissonance she feels because cognitive dissonance theory suggests that individuals are motivated to reduce discomfort from conflicting beliefs and actions.