Timothy is in the process of establishing goals for his company. Which of the following is a goal?
A) Our business should market to all customers.
B) Our business should increase sales by 10 percent every year for the next five years.
C) Our marketing area should include the entire United States.
D) Our business should increase sales by 10 percent.
E) Our business should increase sales every year.

Question

Quizplus · Accepted Answer

A goal should be specific, measurable, achievable, relevant, and time-bound (SMART). Option B is the only choice that meets these criteria, as it specifies a 10 percent sales increase annually over the next five years.

Timothy Is in the Process of Establishing Goals for His