In the context of the net promoter score (NPS), scores of 7 or 8 are associated with__________, customers who are satisfied but may switch to competitors.
A) detractors
B) passives
C) promoters
D) proponents

Question

Quizplus · Accepted Answer

Scores of 7 or 8 are classified as passives in the NPS system, which means they are satisfied customers who may switch to competitors. Detractors give scores of 0-6 and are unhappy customers who may spread negative word-of-mouth about the company. Promoters give scores of 9-10 and are highly satisfied customers who are loyal and likely to recommend the company to others.

In the Context of the Net Promoter Score (NPS), Scores