Basic customer expectations are generally considered the minimum performance level required to stay in business and are often called__________.
A) order qualifiers
B) credence attributes
C) experience attributes
D) order winners

Question

Quizplus · Accepted Answer

Order qualifiers are the minimum requirements that a product or service must meet for a customer to even consider it. These are the basic customer expectations that a company must fulfill simply to stay in business.

Basic Customer Expectations Are Generally Considered the Minimum Performance Level