The measure of corporate performance in which financial measures are combined with operational measures of customer satisfaction, internal processes, and innovation and improvement activities is called
A) activity based costing.
B) market value-added.
C) the shareholder value.
D) the balanced scorecard.
E) the return on investment.

Question

Quizplus · Accepted Answer

The balanced scorecard is a performance measurement system that combines financial measures with operational measures of customer satisfaction, internal processes, and innovation and improvement activities.

The Measure of Corporate Performance in Which Financial Measures Are