A graph showing time plotted against the dollar sales of a product as it moves from introduction through growth and maturity to decline is called
A) marketing position.
B) product life cycle.
C) market segmentation.
D) marketing mix.
E) marketing leverage.

Question

Quizplus · Accepted Answer

The product life cycle is a graph that shows the sales of a product over time. It is divided into four stages: introduction, growth, maturity, and decline.

A Graph Showing Time Plotted Against the Dollar Sales of a Product