While segmentation profiles a company's customers, what does positioning outline?
A) Customer perceptions
B) Cost
C) Operational advantage
D) Revenue
E) None of the above

Name: While segmentation profiles a company's customers, what does positioning outline? A) Customer perceptions B) Cost C) Operational advantage D) Revenue E) None of the above
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Question

Quizplus · Accepted Answer

Positioning outlines how a company wants its customers to perceive its products or services, differentiating them from competitors in the market.

While Segmentation Profiles a Company's Customers, What Does Positioning Outline