New ventures cannot survive in competition with larger corporations, since the latter can spend intimidating sums on marketing research, testing their strategies, or designing marketing campaigns.

Question

Quizplus · Accepted Answer

New ventures can survive and even thrive in competition with larger corporations by leveraging their agility, innovation, niche market focus, and personalized customer service, which can offset the advantages larger corporations have in terms of resources.

New Ventures Cannot Survive in Competition with Larger Corporations, Since