A sustainable competitive advantage is one that cannot be copied by a firm's competitors.

Question

Quizplus · Accepted Answer

A sustainable competitive advantage is a unique advantage that allows a company to maintain its position in the market over the long term. It is based on a combination of factors, such as proprietary technology, strong brand reputation, customer loyalty, economies of scale, or access to unique resources, that are difficult to replicate by competitors. Therefore, a sustainable competitive advantage cannot be easily copied, and it provides a firm with a lasting edge over its rivals.

A Sustainable Competitive Advantage Is One That Cannot Be Copied