In addition to revising their organization's mission and goals, the managers at Orion Co. have to develop a corporate strategy, marketing objectives, and a marketing strategy for their firm. These managers are engaged in the process of _.
A) benchmarking
B) strategic planning
C) marketing planning
D) marketing implementation
E) strategic outsourcing

Question

Quizplus · Accepted Answer

The managers are engaged in strategic planning, which involves revising the organization's mission and goals and developing strategies and objectives for different areas, including corporate and marketing strategies.

In Addition to Revising Their Organization's Mission and Goals, the Managers