Which of the following consumer research methods consists of a series of adjectives, phrases, or sentences regarding an object, with subjects indicating the intensity of their feelings toward this object by reacting to these adjectives, phrases, or sentences?
A) Projective specification
B) Patronage clarification
C) Group interview
D) Attitude scale
E) Depth interview

Question

Quizplus · Accepted Answer

An attitude scale is a consumer research method where subjects express the intensity of their feelings towards an object by responding to a series of adjectives, phrases, or sentences.

Which of the Following Consumer Research Methods Consists of a Series