Hobby Lobby Inc. encourages customers to visit its website and "like" its Facebook page. It also enlists customers to post feedback on the company, refer articles of interest to other Hobby Lobby customers, and offer suggestions for future electronic communication. Hobby Lobby is using a positive marketing strategy for its Facebook page and company website because customer-generated content appears:
A) more authentic than company-generated content.
B) more interesting than company-generated content
C) more approving than company-generated content
D) more current than company-generated content
E) more flattering than company-generated content

Question

Quizplus · Accepted Answer

Customer-generated content is often perceived as more authentic because it comes from real users and reflects genuine experiences and opinions.