During the decline stage of the product life cycle, .
A) sales fall rapidly
B) the sales curve peaks and starts to decline
C) competition is at its peak
D) profits are below zero
E) profits peak and then begin to decline

Question

Quizplus · Accepted Answer

During the decline stage of the product life cycle, sales fall rapidly as the product loses consumer interest and market saturation occurs.

During the Decline Stage of the Product Life Cycle