As Beth and Rob search for a new home, they are interested only in houses built by a particular builder. This purchase is a characteristic of a(n) product.
A) branded
B) non-durable
C) unique
D) shopping
E) specialty

Question

Quizplus · Accepted Answer

A specialty product is one for which consumers have a strong preference and will make a special effort to purchase, such as a house built by a specific builder.

As Beth and Rob Search for a New Home, They