
Goods can be defined in terms of their physical attributes, but services cannot because they are intangible.
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Q105: Both production and consumption of services occur
Q106: Scenario 13.1 Use the following to answer
Q107: Scenario 13.1 Use the following to answer
Q108: Services are products that can be touched
Q109: Scenario 13.1 Use the following to answer
Q111: Because services are intangible by nature, marketers
Q112: _ is the value of the benefit
Q113: According to the text, the direct consumers
Q114: Scenario 13.2
Use the following to answer the
Q115: Scenario 13.2
Use the following to answer the
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