Scenario 11.1
Use the scenario to answer the questions.
Cheetos Fat-free Crunchies is a product developed through continuous innovation. Cheetos engineered a technique for making low-fat snacks that taste delicious and also remain fresh for a longer duration. It introduced Fat-free Crunchies in limited markets in 2012 and began nationwide distribution in 2013.
About 18 months later, a series of ads by Cheetos' competitors was aired to counterclaim that Cheetos Crunchies actually contained 1.5 grams of fat along with some percentage of preservatives and additives. Research showed that Cheetos Crunchies was not well-received by certain groups of customers. To retain its consumer base, Cheetos reduced the remaining fat of Chrunchies to 0 grams, took out the preservatives, and improved the taste.
-Refer to Scenario 11.1. In 2012, which of the following phases of the new-product development process was Cheetos in?
A) Idea screening
B) Product development
C) Test marketing
D) Business analysis
E) Idea generation

Question

Quizplus · Accepted Answer

Cheetos was in the test marketing phase in 2012, as they introduced Fat-free Crunchies in limited markets to gauge consumer response before a nationwide launch.

Scenario 11.1 Use the Scenario to Answer the Questions