When marketers at Nabisco met with groups of young adults to identify the types of snacks that youths prefer, they were engaging in the phase of the new-product development process.
A) idea generation
B) business analysis
C) test marketing
D) commercialization
E) product development

Question

Quizplus · Accepted Answer

Marketers were gathering information and ideas from young adults to identify potential new products, which is part of the idea generation phase.

When Marketers at Nabisco Met with Groups of Young Adults