In Product Modification, Three Conditions Must Be Met to Improve

In product modification, three conditions must be met to improve a firm's product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and:

A) the modification should make the product more consistent with customers' desires.
B) competing companies should not be aware of planned product modifications.
C) management must avoid functional modifications in the product to evade any risk associated with the safety element of the modified product.
D) management must essentially enhance the modified product's quality and lower its price to increase its customer base.
E) resources needed for product modification should be limited in order to lower production costs.