The manager at Target puts a sign up next to a Samsung audio system that reads, "Only $299.99! $60 less than at Best Buy." This is an example of:
A) random discounting.
B) periodic discounting
C) comparison discounting.
D) penetration pricing.
E) everyday low prices.

Question

Quizplus · Accepted Answer

This is an example of comparison discounting, where the price is compared to a competitor's price to highlight the savings.

The Manager at Target Puts a Sign Up Next to a Samsung